Search Engine Optimisation Services That Will Increase Your Rankings

Search Engine Optimisation (SEO)

Our Search engine optimisation (SEO) services are the best way to get your website recognition from both a users perspective and popular search engines like Google and Bing.

Read more to find out how we can help you.

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SEO Services in the West Midlands and Warwickshire
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Search Engine Optimisation That Works

Search Engine Optimisation (SEO) is the process of making changes to your website to help it rank higher on search engines like Google and Bing.

It's no secret that appearing more prominently on search engines will help your business thrive online. Doing so will make finding your website easier for both existing and prospective customers helping to increase website visits, leads and sales.

Unlike paid advertising, SEO is a long-term strategy that will continue to pay dividends for many years to come if approached correctly. Leads generated via search engine optimisation are significantly more likely to convert than those acquired through paid advertising.

But finding the right agency to help you get the very best out of your investment can be pretty challenging. It is a broad area that is constantly evolving and changing. However, if you are looking for a reliable, trustworthy and knowledgeable SEO agency, then your search may be over.

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LoudLocal - The Perfect Partner

An SEO Agency Like No Other 

We are one of Warwickshires fastest growing digital marketing agencies and now support over 100 local businesses with various digital marketing services. Our team of talented digital marketing experts has extensive experience in all vital SEO practices that will make a difference to your business's fortunes online. We have gained a reputation for delivering maximum results without breaking the bank.

We always tell you exactly what things will cost before undertaking any work.

Our digital marketing experts are permanently based in the UK at our office in Kenilworth, Warwickshire.

We feel it is vital that our clients understand exactly what we are doing for them and benefit their business. This is why our team all speak in plain English at all times, avoiding jargon and confusing acronyms.

LoudLocal is one of the only digital marketing agencies that offer a satisfaction guarantee with our services. Why? Because we are 100% confident that you will be happy with our services, every step of the way.

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Improve your business's online performance with LoudLocal SEO services
A Social Media Agency That Adapts To You

100s of Happy Clients Across Many Industries

So far we have supported many different businesses nationwide with a variety of digital marketing services.  Our key SEO services include E-Commerce optimisation, local, national, technical SEO and content creation. 

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New To Search Optimisation? Lets Break It Down For You

What Is SEO?

Search engine optimisation (SEO) is the practice of optimising your website to get ranked higher than your competitors on key search engines such as Google and Bing. If conducted correctly, can also improve the amount of traffic you receive from search engines, reducing your reliance on paid advertising.  

Below are examples of what our team can assist you with and how we could potentially improve your site. 

The Most Important Factor To Consider

Many people forget when trying to improve their search rankings online that Google and Bing are services. Imagine if search engines continually sent users to irrelevant pages containing content that didn't answer their original question, their customers are unlikely to return. So search engines will spend significant time trying to ascertain if the results they are showing are exactly what the customers are looking for.  

So when planning your SEO strategy, we will consider the factors that search engines use to determine whether your business is relevant and should be shown. Our team will then work closely with you to ensure your business is meeting these requirements, continually making and adjusting the approach based on the available data. So in simple terms, you need to "convince" a search engine that you are the best result that can be shown and SEO is the best way to prove it.

In Summary

About is just the tip of the iceberg when it comes to SEO. At LoudLocal we continue to research and improve our knowledge of the different techniques that will help you and your business to thrive online. 

If you are interested in learning more about this or any other digital marketing subject then be sure to check out our Digital Marketing Training

 

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What is search engine optimisation (SEO)? Out of the box thinking

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0330 0881544 or email hello@loudlocal.co.uk

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What SEO Services Do We Offer?

SEO if conducted correctly can also improve the amount of traffic you receive from search engines, reducing your reliance on paid advertising.

Below are examples of what our team can assist you with and how we could potentially improve your site. 

Initially, our team will look at your site's performance and the general health of your site. Our team will conduct an in-depth audit of how your site is performing and what changes should be made in order to improve its performance. 

The Need For Speed 

A website that loads slowly or has something as simple as a broken link will massively impact how users and how search engines like Google, Bing and Yahoo perceive you. You may potentially lose customers who reach your site and rank you lower, so you won't get found on the search results page. Our team will look at improvements that can be made that will help you achieve specific metrics (like Core Web Vitals) such as image optimisation, reducing page load speed and improving the overall user experience. 

Site Structure Changes 

We will look at the website's structure, such as the URL's; this is to make sure that not only do they take the user where they want to go, but it is also clear where they have gone. A more seamless experience will drive click-through rate (CTR) and engagement.

We also create/update a sitemap. (A page documenting all pages currently on your site), allowing for easier indexing and fixing potential issues in the future with broken links.

Ensuring Device Compatibility 

Finally, we will make sure your site is optimised for devices of any resolution, such as mobile or tablet, to make sure anyone with any device can see your site without any issues. 

The changes above will support a user experience leaving the user less likely to bounce (leave the website) and more likely to engage with the website. This change will mark you higher in the rankings as a high-quality site.

The changes will also give clarity to a web crawler. A crawler is a bot that indexes all the websites for information for the search engines to use when a user searches. Suppose a crawler understands the content on the page correctly. In that case, it will be easier to find by search engines, making Technical SEO one of the most critical steps for improving the prominence of your business online when customers are searching. 

The Tip of The Iceberg 

The technical side of SEO is a complex and in-depth area and covers the above, plus much more.  Our team will help you break through the noise, ensure you are optimising your site for the things that matter and avoid the things that will make little difference.  To find out more about how we can help your business then get in touch

With our content SEO services, we will look at the on-page content of your site on product, service and blog pages. 

Content Optimisation 

We will determine which keywords are most likely to generate more relevant traffic to your website to make a difference in your site's performance online. We will then make recommendations on how you can optimise each web page for keywords relevant to your business. We recommend keywords based on in-depth research utilising powerful industry-standard tools such as SEM Rush, Screaming Frog and AHrefs.

Optimising Titles 

As part of our services, we will optimise your titles (headers) and meta descriptions with the new keywords we have used; this will keep your content not only transparent and concise but consistent. It will also help with improving the customer experience and making it easier for web crawlers to index your content. Indexing content correctly is critical as search engines utilise web crawlers to determine which content to show online. 

Fixing Duplicate Content

Another critical factor we look into is if any of your content is marked as duplicate. Something that is a regular occurrence on websites due to the way some content platforms list content. This alone can have a detrimental impact on your overall position online.  

Content Creation 

If you do not have the facility to create content yourself, then our team will work with yours to develop relevant, well-written content fully optimised for your business. 

The steps above make sure the content is digestible for users and crawlers to improve ranking. Stopping you from getting marked down and helping create a consistent site structure for your pages. Images are also crucial for your ranking. We can ensure images have alt text (what is used to tell web crawlers context on what is in the picture).  

And There is More! 

The above is just a summary of what we will do to help you improve your fortunes online. For a full breakdown of how we can help, please get in touch. 

Once you have optimised the site itself, you need to look at the relationship side of things. This can either be with the users or other websites. This step is to support how you are perceived and drive interaction. 

Social Signals 

You can interact with a user using Social Media. Interacting with people using social media will support your business awareness and aid rankings. For example, you could make a post that links to your site and the more people that share that post will improve your traffic. However, using social media to increase rankings won't be as prominent as the next step. That is not to say you shouldn't do this step, as getting that early traffic to a new website is arguably the most challenging part. Our team will help you exploit this, we can also help you maximise your social presence with our social media management services. 

Gaining Backlinks 

Another area we support is helping you build backlinks with other websites. A backlink is when one website links to a completely different website. This is important as the website making that backlink is vouching for your content. Now obviously, the website in questions own authority will play a part in how vital that backlink is. A few high-quality links are much better than a high quantity of low rated sites backlinks. 

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Be Found In Your Local Area

How Our Local SEO Services Can Help You

Local SEO is all about how a business is optimised for search engine results in a local area. It is extremely important that you tell a search engine what service you offer and where you are located. Our team will optimise your website, so when any user does a search, you will be a competitor for the top spot on the results page. Read below to see how you can take full advantage of our local services.

Keyword Research

Our in-depth keyword research will allow us to create high-quality content while including the necessary keywords to fulfil the needs of your business. All of the keywords we use will be monitored and changed to make sure you receive the most out of our service.

Content Optimisation

The key search engines such as Google and Bing need to know where your business is located so when a user does a search for a service; they only receive the relevant results. We will make sure you and your site are located on all of the relevant directories and review your site to make sure you are correctly optimised for your location.

Schema Mark-up

Our team will implement schema code on your site to give context to search engines who you are and what you do. In the future, this will allow you to be a dependable source for either information or service, allowing for you to be ranked higher over time.

Technical SEO

Ensuring your website is technically sound and follows best practices is critical in order to improve your rankings online. Our team will improve all the technical aspects of your site to improve organic traffic while also allowing a crawler to correctly index your site's information to the search engines results page.

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Local Ranking Improvements
National optimisation tactics
Be Recognised Nationally

How Our National SEO Services Can Help You

National SEO is optimising your business nationwide as the service that you provide won't be limited by location (even if you have a physical location). You would want to use national SEO to attract customers nationwide and build a presence across the UK. Read below to see what kind of service we can offer to your business. 

Keyword Optimisation

Our team will optimise the keywords that your business uses. Unlike Local SEO, we will need to use broad keywords as there will be much higher competition for any of the keywords that are used.

Audience Categories

When you target audiences on a national scale, it will be extremely difficult to target a particular audience. We will segment all of your potential audiences into their different demographics, making it easier to target them in future campaigns.

Site Optimisation

We will optimise the written content on your site, improving the perception of your brand. This will also include alt tags and other back-end aspects to increase engagement such as titles and meta descriptions.

In-Depth Research

We will analyse the current marketplace and your competitors to see how we can make you stand out from the competition. With this, we can create strategy guides to support the future of your business.

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How Our Ecommerce SEO Services Can Help You

Ecommerce would include us looking at the visibility that your site has and how we can improve the awareness of your business. Ecommerce SEO will let you increase sales through the organic traffic you receive, giving you a cheaper alternative to advertising your products. Read below to see what steps we could take to make sure your site prospers. 

Keyword Targeting

We will research all of the keywords you are currently using and optimise the keywords so you can more easily be found online and perhaps even be the first choice when a user is looking for a product online.

Website Analysis

Our team will review the overall design and accessibility of your site and make suggestions as necessary. Websites not only need to be easy to navigate but they also need to be easy to work through from a user's perspective to stop issues like a high bounce rate.

Product Optimisation

We will review all of your current products and the CTA's (Call to Actions) you use to see what could potentially impact your conversions. The main idea of this step is to make sure that any user visiting your site has a swift journey with no hiccups.

Detailed Metrics

Our team is dedicated to working with you and not keeping you in the dark. We will make sure you understand every step we take, and we will integrate all of our reports in one place so you can see exactly what impact we can have on your site.

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No Hidden Fees

Fair Pricing To Suit Your Needs

When it comes to pricing for our services, we're an open book. This means we don't have any hidden costs and we will always inform you upfront of what our services are going to cost.
 
At LoudLocal, if we say a project will cost a certain amount, then rest assured it will. No surprises, complete transparency and honesty are what you will get with us.
 
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Digital Marketing FAQ

New to Search Engine Optimisation? Check Out Our FAQ 

We understand that not everyone we work with is not a technical whizzkid.  This is why our team will always speak in plain English and avoid technical jargon (or at least explain what it means).  Why? Because we feel it is vitally important that as a customer you understand exactly what we are doing, and the benefit making the suggested changes will have on your business. 

What is SEO?

Search engine optimisation (SEO) is the process of optimising your website to improve your ranking on search engines and therefore appear higher in the search listings.

Is SEO Important?

SEO is crucial because it will make your website visible to as many people as possible. It will also show customers that your content is relevant and trusted by the search engine they're using.

What does SEO stand for?

SEO stands for Search Engine Optimisation

How does SEO work?

Search engines provide the consumer with the best possible result based on their search. Therefore, a search engine will scan and crawl different websites to understand the content better and rank them accordingly.

What Is a Web Crawler?

A bot that indexes information on a site so that when a user makes a search query, the search engine will know where to take you.

Can I do SEO on my own?

Although search optimisation is not a complex concept to grasp, it takes a lot of time and experience to optimise your website's content to rank as highly as possible.

How can I learn SEO?

We offer high-level SEO training at a fair price to help you become independent in your digital marketing efforts.

Can I do SEO for free?

Yes, you can. SEO is free to implement once you know how to apply it to your website.

Why should I use Local SEO?

It all depends on what you offer the user as a business. Even if you have a niche audience, local SEO will make you more competitive and increase your foot traffic. You could already have a consistent customer base and a good reputation with the locals. However, if you don't have an outlet to show that to Google and potentially people who visit the area for the first time, you will lose out on new customers. 

Local SEO is one of the best ways to get leads that are more likely to convert while ranking you higher on a search engine results page. Got any questions? Get in touch with one of our team to learn more.

Why should I use National SEO

Our National SEO services are excellent for bigger businesses looking to expand their online presence. When a user searches for a service, a company that has optimised for National SEO will be one of the top results without needing to be a business local to that area. You will also build brand awareness more efficiently on a massive scale.

Why would I want to use SEO over another service?

You could pay for online paid search advertising (PPC) to get yourself at the top spot of a Google Search. However, any website that uses the techniques to improve its search rankings correctly will reach the top of the organic search list. This is important because a website at the top of the organic search will be verified as a trusted source for when a user wishes to skip an advertisement. SEO is an investment that will work out cheaper than any PPC campaign and keep your traffic coming in in the long run without paying for visibility.

There are some things to consider. After you have made an optimisation, you won't necessarily rank higher immediately. The rules are constantly changing, so you can get ranked higher and lower for many different reasons that could change. The best SEO campaigns are the ones that continue to be worked on even after you begin to see yourself getting results. 

The more you include with any marketing strategies, the more likely you will see results with engagement as you build your brand awareness and trust. Speak to our team, we will work with you to find out what the best strategy is for you. 

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Got A Project In Mind? 

Great. Let's have a chat.  Simply click the button below to book a member a meeting with a member of our team.

Need to speak to someone now? No problem. Simply, call us on 0330 0881544 or email hello@loudlocal.co.uk

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