About | LoudLocal | Our Story

How it all started

LoudLocal began in 2020, during the pandemic. Like many people at the time, Leon and Priya found themselves out of work and wondering what came next.

Leon brought his marketing experience. Priya brought her background in project and relationship management. Together, they wanted to build a business that made digital marketing more approachable and gave business owners someone they could turn to.

For many businesses, moving online had become urgent. Some needed a website. Others had one but weren't sure how to get people to it. Plenty of advice was out there, but making sense of it while running a business was another matter.

That was the starting point for LoudLocal: practical support, clear explanations and people who cared enough to understand the business behind the brief.

Leon Hidderley and Priya Pandit, co-founders of LoudLocal.

The people who helped build LoudLocal

Everyone who has worked at LoudLocal has helped shape the business we are today. We’re grateful to every colleague, past and present, for the ideas, care and hard work they’ve contributed along the way.

Over the last six years, we’ve employed more than 20 people from the local area who were not in education, employment or training (NEET) when they joined us. Most have gone on to new opportunities, including senior roles within the marketing sector.

Those opportunities are part of our story, alongside the contribution of every other person who has worked with us. Almost 40% of the people who have worked for LoudLocal have returned or continued working with us on a freelance basis after moving on.

Our story in photographs

The people, places and moments that have shaped LoudLocal.

Seven LoudLocal team members standing together in the office. — **2024**The LoudLocal team together in the office.

LoudLocal colleagues working at desks with computer screens and plants in the Spencer Yard office in Leamington Spa. — **2024**Our first week in the new office at Spencer Yard, Leamington Spa.

Seven LoudLocal colleagues posing together between desks in our new Leamington Spa office. — **2024**The LoudLocal team shortly after moving into our brand-new Leamington Spa office.

Seven LoudLocal colleagues sitting on the staircase at Spencer Yard in Leamington Spa, beside an exposed brick wall. — **2024**Taken on the same day, on the stairs at our new Spencer Yard office in Leamington Spa.

Nine LoudLocal colleagues posing together in an office beside an exposed brick wall. — **2024**The LoudLocal team together during a photoshoot.

Mia and Toby talking across desks and computer screens in the LoudLocal office. — **2024**Mia and Toby in discussion during a photoshoot.

LoudLocal colleagues reviewing work together at their office desks. — **2023**Team collaboration at the LoudLocal office.

LoudLocal colleagues talking around a café table with laptops and drinks. — **2023**Team collaboration over coffee.

LoudLocal’s former Kenilworth office, with a desk, computer screen, shelving, plants and the old LoudLocal wall sign. — **2023**Our former office in Kenilworth.

LoudLocal colleagues, including Michael, Taya and Toby, gathered around laptops at a café table during our first team photoshoot. — **2023**Michael, Taya and Toby at our first team photoshoot. All three were long-standing LoudLocal colleagues whose contributions helped shape our success.

Two LoudLocal colleagues beside a Midlands Business Network Expo banner. — **2022**At the Midlands Business Network Expo.

Three LoudLocal colleagues with laptops and a notebook during a team photoshoot at the Almanac in Kenilworth. — **2022**A quick team photoshoot at the Almanac in Kenilworth.

Priya being filmed on a phone outside the brick-built entrance to the Brickyard, LoudLocal’s first office. — **2022**Priya outside the Brickyard, our first office.

The Brickyard entrance with wooden gates, brick walls and a LoudLocal sign. — **2021**The Brickyard, our first office.

The LoudLocal office with desks, plants, shelving and a wall sign. — **2021**A look inside the LoudLocal office.

Priya holding two LoudLocal-branded bags outside shops. — **2021**Priya out and about with LoudLocal.

White LoudLocal-branded paper bags packed into cardboard boxes. — **2021**LoudLocal-branded bags from our early days.

A LoudLocal colleague speaking to a visitor at our first exhibition at the Motorcycle Museum in Solihull. — **2021**Our first exhibition at the Motorcycle Museum in Solihull.

Supporting Warwickshire

We’re proud to support the people, businesses and local initiatives that help Warwickshire thrive.

A Fair Chance employer

We’re part of Warwickshire’s Fair Chance Employment Programme, which supports more flexible and inclusive recruitment for people who face barriers to work.

About the Fair Chance programme

Coventry & Warwickshire Chamber of Commerce

We’re a Business Connect member of the Coventry & Warwickshire Chamber of Commerce.

Coventry & Warwickshire Chamber of Commerce

Rotary: earlier project

Soroptimists: from 2026

Kenilworth Advent Calendar

The Kenilworth Advent Calendar brings local businesses and the community together to raise funds for local causes. We support the Kenilworth Advent Calendar with its website and are working on an updated site for Soroptimist International Kenilworth and District, following the handover from Kenilworth Rotary Club.

About the Kenilworth Advent Calendar

A special mention to the late Malcolm Matthews, a friend and client of LoudLocal and our contact at Kenilworth Rotary Club. We all miss him dearly.

Why we do what we do

Running a business takes time, energy and quite a bit of patience. Marketing shouldn't make it harder. Our job is to give you useful support, whether that means managing the work or showing your team how to do more themselves.

Knowledge worth sharing

Our Knowledge Hub and training give business owners and marketing teams practical advice they can use. If you can confidently take something in-house, that's a good outcome. When time is short, or you need more support, we're here for those bits too.

An extension of your team

You know your business. Our team brings marketing knowledge and the time to put it to work. Good results depend on that relationship, so questions, ideas and feedback are part of the process.

Vocal about local

Local businesses create jobs, support communities and give places their character. Helping them navigate change and embrace technology is a big part of why LoudLocal exists.

That care extends to every client, wherever they're based. We aim to make a real difference to the business, rather than sell a service for its own sake.

Our values

Respect, trust, passion, integrity, responsibility, diversity and customer commitment guide how we work. These values drive every decision we make, ensuring we always provide honest advice, take responsibility for our work, and treat people properly.

Advice without the sales pressure

Sometimes a business needs ongoing support. Sometimes training or a small change is the better answer. We'll talk through what makes sense for you and give you time to decide.

Work handled by our team

Your work stays with LoudLocal. We don't outsource it. You'll work with the people managing your marketing, with clear communication throughout.

Technology with a purpose

New tools can make marketing easier, but only when they serve a useful purpose. Our team looks at where technology can save time or improve the work, while keeping the quality and your customers in mind.