Pinterest Ads Management

Reach people while their plans take shape

People use Pinterest to explore ideas, search for inspiration and compare options. Your advertising can introduce a useful product, demonstrate an idea or help someone picture the next step in their project.

Home improvements, interiors, fashion, food and other visual consumer offers can provide useful starting points. The right fit depends on your audience, the content you can show and what happens after someone visits your website.

We start by understanding those details. If Pinterest looks worth testing, we agree what the campaign should achieve, the budget and how we will judge progress. If another channel would suit you better, we will say so.

Handrails Direct ad preview showing four staircase photographs with gold-coloured and dark handrails.

Handrails Direct sponsored ad preview supplied by LoudLocal.

Support from planning to reporting

Audience research and campaign planning

We explore relevant interests, searches and customer needs, then agree a campaign goal. Targeting and campaign choices reflect your offer and the options available to your account.

Campaign setup and measurement

We can configure campaigns and relevant website events, helping you understand the actions people take after interacting with your advertising. Tracking is planned around your website and consent setup.

Copy, images and video

Show the product in use, explain an idea or answer a question customers ask before buying. We work with you on clear copy and visual content suited to the selected ad format.

Shopping ads and product catalogues

For suitable ecommerce businesses, we can help prepare and maintain the catalogue used for shopping campaigns. Product information, imagery, availability and destination pages all need attention.

Landing-page and website support

An ad needs a useful destination. We can help improve the page people reach, carrying the message through and making product details, enquiry routes or the next step easier to find.

Ongoing management and clear reporting

We review the campaign against your agreed goals and explain what the findings mean. Changes to creative, audiences and spend follow the evidence, with clear recommendations on what to do next.

Choose a format that fits the message

An image can show a product in context. A video can explain how it works. A carousel can bring together several features or ideas, while catalogue-based shopping ads can promote relevant products.

The starting point is what your customer needs to understand. We choose formats around that message, your goal and the campaign options available, rather than adding complexity for its own sake.

Useful creative starts with your knowledge: what do people ask before buying, which details matter, and what helps them picture the product in their own home or everyday life? We bring those answers into the advertising.

Measure the actions that matter to your business

Reach, saves and clicks can help explain how people respond to an ad. Website enquiries, basket activity and purchases can tell us more about the next stage, where the relevant tracking is in place.

We agree the measures before launch and explain how they are reported. Platform-attributed conversions are reviewed alongside website data and the wider customer journey; they are not automatically treated as additional sales.

The aim is a useful basis for decisions: which messages earn attention, what happens after the click and whether the campaign deserves further investment.

One advertising budget, a wider view

Pinterest can sit alongside search and other paid social channels in your advertising plan. Someone may discover a product through a visual ad, return later through search and buy after considering several options.

We can agree a single advertising budget across the channels LoudLocal manages, reviewing where each platform fits and adjusting allocation as performance develops. You stay informed about the changes and the reasons behind them.

Our management fees are based on the time dedicated to your campaigns, rather than a percentage of ad spend. The work, costs and scope are agreed with you before we begin.

Explore our PPC and paid advertising support

A team that represents your interests

We don't cold sell or pressure anyone to buy. Our role is to understand your business, give balanced advice and recommend work we believe can benefit you.

A sensible test, with clear advice

Pinterest earns its place when it fits your audience, goals and budget. We will explain what a sensible test involves, what it costs and what would make us recommend continuing, changing direction or stopping.

Working together

You bring the knowledge of your customers and products. We bring campaign planning, creative, technical and website support, with clear explanations and room for questions. You stay involved as the work develops.

MEET THE LOUDLOCAL TEAM

Mia Deeming and Siddhi Jain in a meeting with their laptops.

FAQs

Pinterest Ads questions

Could Pinterest advertising suit our business?

It may be worth considering if your products or services are easy to demonstrate visually and customers spend time researching ideas before buying. We will look at your audience, creative, website and budget before recommending a test.

Do we need an online shop?

No. Image and video ads can introduce your offer and send people to a relevant page without a product catalogue. Shopping campaigns use a catalogue and are suited to eligible products and businesses.

Can you create the ads?

Yes. LoudLocal can support copy, images and video, working with you to keep product details and claims accurate. We agree the creative work and any photography or filming requirements as part of the scope.

Can you help with shopping ads and product feeds?

Yes. We can help with the catalogue setup and product information needed for shopping campaigns, along with ongoing feed checks. The approach depends on your ecommerce platform, products and Pinterest's requirements.

How much do Pinterest Ads cost?

There is no single cost per click or guaranteed return that applies to every campaign. Advertising spend depends on your goals, audience, bidding and competition. We agree a budget and explain management and creative costs separately.

How will we know whether it is working?

We agree the measures with you before launch, then report on relevant campaign and website activity. The figures come with an explanation of what is changing and what we recommend next. Saves, clicks and platform-attributed conversions are not all the same as confirmed sales.

Can Pinterest share a budget with our other advertising?

Yes. We can agree a budget across the relevant channels LoudLocal manages and review allocation as performance develops. The wider customer journey and your business priorities guide those decisions.