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Digital strategy

Give your marketing a clearer direction. Practical consultancy, training and AI implementation help you decide where to focus, how to use your budget and what your team needs next.

Make sense of the bigger picture

It's easy to spend time on individual channels without knowing how they fit together. A strategy starts with your business goals and the people you want to reach, then works out how marketing can support them.

Our founder Leon brings 20 years of digital marketing experience and a CIM qualification to the work. You get advice from someone who understands the decisions businesses face, with explanations you can use.

Mia Deeming, Andrea Thomas and Leon Hidderley discussing work around a laptop in LoudLocal's gaming room.
Bronx Boxing
Manpower
Roofbase
Rothley
Edinburgh CBT
HiFix
Stiley Living
Yuwab
Handrails Direct
DoorGiant
Edge Up

Where we can support you

Digital Marketing Consultant: a briefcase with a speech bubble and the LoudLocal location pin.

Digital consultancy

A fresh pair of eyes can make a difficult decision easier. You might be questioning where the budget goes, how your agencies work together or why marketing activity isn't turning into enough enquiries.

We'll look at your current approach and talk through what is working, what needs attention and which changes are worth making.

Put the budget to work

Budget planning and spend reviews give you a clearer view of where the money goes. The aim is to reduce avoidable spend and focus investment where it can support your goals.

Bring the channels together

Your website, search activity, advertising and content should support the same direction. We'll consider how customers find you, what they need to know and what happens after they get in touch.

Get more from your agency relationships

Support with agency management can clarify responsibilities and make the work easier to assess. You'll have a better basis for asking questions and deciding what your business needs.

Make your systems support the strategy

If enquiries arrive in different places or follow-up is getting missed, HubSpot may be part of the answer. As a HubSpot Solutions Partner, we can help connect website enquiries with your customer records and the work your team does next.

Understand the customer journey

Look at how people move from discovering your business to speaking with your team. Your forms, content and follow-up should support that journey, with each step serving a useful purpose.

Make the setup practical

The tools should fit the people using them. HubSpot support covers setup, integrations and training, with features chosen around your requirements and subscription.

A website that supports your plan

Sometimes the strategy needs changes to your website as well as your marketing. Clear pages and useful calls to action can make the route to an enquiry easier to follow.

Our HubSpot website service brings the design, content and customer information into the same conversation. If your plan calls for a new website or a migration, we'll help you work through the options.

HUBSPOT WEBSITE DESIGN
Digital Marketing Strategy: a browser window containing a rising route and the LoudLocal location pin.

Digital marketing strategy

The plan should be useful after the meeting finishes. We'll work with you to understand your customers, review your current marketing and agree priorities that fit your goals and resources.

That can include channel selection, budget planning and the route from initial interest to an enquiry or sale. You'll understand why the recommendations matter and what to tackle first.

For businesses with an existing plan, we can review it and suggest changes. For those starting from scratch, the work creates a clearer direction before more time or money is committed.

REQUEST A QUOTE
AI Implementation: a microchip with connected nodes and a check mark.

AI implementation for marketing

AI can save time, but adding another tool isn't much use if the work becomes harder to manage. Our support focuses on practical ways to use AI in marketing while maintaining the quality your customers expect.

Decide where AI is useful

Review the work your team does and identify where AI could make it easier. That might mean supporting content creation, automating a repeated process or improving the output from tools you already use.

Choose and set up the tools

We'll help you compare options, configure the chosen tools and connect them with your existing systems where appropriate. The setup follows the task, rather than starting with a tool and finding a use for it.

Keep people and quality involved

Training helps your team ask better questions, review outputs and maintain consistent standards. Ongoing support is available as the work and tools develop.

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Digital marketing training

Training is available across digital marketing, including SEO, paid advertising, social media and strategy. AI implementation can also be included where your team wants to use it in their marketing work.

You don't need everyone to be at the same level. We'll discuss what your team knows, what they need to do and where they would benefit from practical guidance.

The aim is to make the knowledge useful in day-to-day work, with time for questions and clear explanations. You're welcome to manage more in house and bring us in for the parts that still need support.

DISCUSS YOUR TRAINING

A genuine LoudLocal training session with participants reviewing marketing work.

Teal mesh ribbon with a dashboard, rising chart and strategy arrows on a navy background.

Let's give your marketing some direction

FAQs

Digital strategy questions

Can you review our existing strategy?

Yes. We'll look at your current plan and ideas, discuss your goals and recommend where changes could be useful. You don't need to start from scratch.

Can you work alongside our team or other agencies?

Yes. Consultancy can support your existing team and agency relationships. We'll agree responsibilities and keep the work focused on the same business goals.

How much does strategy support cost?

Our hourly rate is £102 excluding VAT. The overall quote depends on the review, planning or training required. We'll agree the scope and price before work starts.

Is AI implementation the same as AI visibility?

No. AI implementation helps your team use AI in their marketing work. AI visibility focuses on how customers find and understand your business through AI search and answers. We offer support with both.

Can you help us choose AI tools?

Yes. Tool selection is part of the service, alongside setup, relevant integrations, training and ongoing support. The main focus is marketing and maintaining useful, reliable output.

Is training suitable for beginners?

Yes. We'll agree the topics and pace around your team's experience. Training can also support experienced marketers who want to develop a particular skill.

Digital strategy Knowledge Hub

Practical ideas for planning your marketing and making better use of your time and budget. Learn from the LoudLocal team, then put the advice to work in your own business.