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Case study Head Hair & Beauty

Head, Hair & Beauty wanted to reinvigorate its website within a tight timescale. We focused on optimising the contact page, the homepage and pricing list, with a more consistent design throughout.

The brief

The Exeter salon wanted its website better to reflect the business and its relationship with Aveda. It also needed to be easier for visitors to use and find booking information.

Rather than commission a full rebuild, the client chose six hours of website work. We agreed on priorities based on the time available and arranged two payments to spread the project cost.

Clearer contact information

We updated both the header and footer to make important information easier for customers to find. A new locally optimised Contact Us page brought the salon's details together and gave potential customers a more direct route to the team.

The existing green was retained, with cream and white replacing darker areas to give the website a brighter feel.

A more useful homepage

The homepage had been slowed down by an Instagram feed displaying too many posts. Limiting it to six recent posts reduced the amount of content loading there.

A full-width banner and responsive layouts updated the design, while fewer competing calls to action made the next steps clearer. A short introduction also gave visitors useful information about the salon.

A clearer price list

The existing price list was difficult to read and lacked contrast. Defined sections and a warm accent colour made the services and prices easier to follow.

The team page was also brought into the same design, with a simple layout that gave each person space and kept the information readable.

The outcome

The focused changes gave the website a brighter, more consistent look and a clearer path through the key information. Broken links and other inconsistencies were also addressed.

"I couldn't be happier with the website design by LoudLocal."

Tara, owner of Head, Hair & Beauty

The project shows that useful website improvements don't always require a complete rebuild. Agreeing on the priorities made the available time more effective.

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