<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=253678336615727&amp;ev=PageView&amp;noscript=1">
Skip to the main content.


Got a question, or need help with something?

A member of the LoudLocal team is on hand to help you. 

0330 088 1544



The Brickyard, Unit 2, Queen's Rd, Kenilworth, Warwickshire, CV8 1JQ

01926 961 098




5 Merchant Square, Paddington, London, W2 1AY

020 4515 9415


Health & Wellbeing

Case Study: Equilibrium Lifestyle


Equilibrium Lifestyle's logo which is made up of green triangle on top of a grey diamond on top of a green circles next to the name with a small leaf coming off the m





"It has been a fantastic journey, and a huge pleasure to work with you" ~ Nadine, founder of Equilibrium Lifestyle


Website Design

Equilibrium Lifestyle is a client of LoudLocal. This image shows a pile of fabrics used on the Equilibrium Lifestyle products ready to be stitched.
Equilibrium Lifestyle is a client of LoudLocal. This image shows two people using a sewing machine to create equilibrium lifestyle products.
Equilibrium Lifestyle is a client of LoudLocal. This image shows one of Equilibrium Lifestyle's meditation cushions
This image shows a sewing machine along with scissors with an orange handle and a blue notebook on a wooden table.

The Brief

Equilibrium Lifestyle sells hand-made lifestyle products such as meditation cushions and relaxation eye pillows. 

We had previously worked on their sister company's site, Life Equilibrium. To avoid confusion and give their products their own home, they asked us to create a new e-commerce website to showcase and sell their products and develop the Equilibrium Lifestyle brand. It was important that the site must have a relaxing theme and focus on the sustainable aspect of the business.


- Create Ecommerce Website


Establish Brand Identity

We began the process by establishing the brand identity of Equilibrium Lifestyle. It needed to be linked to Life Equilibrium but still with its own identity, so we decided to use similar imagery but switch up the colour scheme. The different colour schemes allow each brand to be easily identified whilst maintaining a unity representing the link between the two brands. 

Untitled design - 2023-10-25T104259.910 (1)


Wix to WordPress

Equilibrium Lifestyle found Wix quite restrictive when creating their original site, so for the new build we used WordPress which allowed for more customisation.

We used Elementor and WooCommerce to set up a fully functional product store, with multiple shipping options and integration with Klarna & Pinterest. We also added and categorised products. Multiple graphical elements were designed to further enhance the site and brand.

The site was also optimised for mobile/tablet views as well as content and images optimised for search engines.

Info youll need to reword for explaining the grade how fast your page performs (in terms of loading, interactivity, and visual stability) with how well it’s built for optimal performance. This gr (24)
Equilibrium Lifestyle is a client of LoudLocal. This image shows screenshots of the Equilibrium Lifestyle website LoudLocal create in mockups to show a desktop, tablet and mobile view to demonstrate it's responsiveness

Since Our Work:


Increase Organic Search Traffic


Lighthouse Performance Score

Since the launch of the site they have seen a huge increase of 1,492% organic search traffic. The site has also achieved a Lighthouse performance score of 93%, demonstrating an excellent user experience on the site. This score represents the quality of the user experience when visiting a site and takes into account various aspects of site speed such as  how quickly users can access each page - a score between 90 and 100 is considered good.

The client was extremely satisfied with the design and functionality of the new site. The website created has positioned Equilibrium Lifestyle for continued success in the competitive online landscape, showcasing the impact of a user-centric approach to web development.

Screenshot 2023-09-08 165706
Screenshot 2023-09-08 165623
Screenshot 2023-09-08 165706
Screenshot 2023-09-08 165623
Screenshot 2023-09-08 165635
Screenshot 2023-09-08 165552
Visit Their Site

LoudLocal X You? 

Send us your brief and find out how we can help you!

Connect and Collaborate