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Case Study: The Action Group

ActionGroup - Website Design Case Study Updated Logo-2

“I’m so glad that you called me and spoke to me; you are the only person who has picked up the phone”

~ Johanna, The Action Group's Communications Officer & Project Leader


The Story Of The Action Group


The Action Group started in 1976 and was founded by a group of parents and carers of people with learning disabilities and other support needs. First set up in Leith and Restalrig, they began by campaigning for better local services for those in need. Over 45 years later, they now have expanded their team into Edinburgh and the surrounding areas, offering support and advice to over 2200 children, young people, and adults.

Before getting in touch with us, The Action Group were using quite an outdated website, with a design that didn’t appeal to their target audience. On top of that, their website developer would charge them a lot of money for even the simplest change. Being a charity, this wasn’t feasible for them, so they contacted us to help them take back control and redesign the website from scratch.

Why The Action Group Chose LoudLocal


The Action Group came through the Wix marketplace in February 2022 to get help with an advanced website. As a Wix partner, we were one of five partners that were put into contact with Johanna. After reading their project brief, we felt we could help The Action Group with their project and thought this would be a good project to work on with them.

The Action Group received emails from other partners detailing a brief quote; however, they felt the personal approach from LoudLocal superseded these. We were the only Wix partner of the five to make the effort to call The Action Group and discuss their requirements in more detail. The fact that Johanna was able to speak to us gave her the confidence that we can support her with this project within her budget. From the start, we built a strong rapport with Johanna, and we were able to understand her requirements fully.

The Process


One of the first steps we took when we started this project was reviewing the current website with our contact Johanna. We noted how the content and design needed to be updated and how the structure could be improved to make it more user-friendly. Johanna made it clear from the start that accessibility was an extremely important factor to keep in mind, as people with learning difficulties will use the site.

One of the improvements made in this regard was implementing an accessibility tool called Recite Me, which gives users access to a screen reader and other helpful features. In addition, in our weekly meetings with the client, we reviewed each page individually and ensured everything was up to their standard. During these meetings we also listened to the client's ideas/feedback and collaborated with them on all aspects of the site.


                                                  The Recite Me toolbar ensures all users can access the information they need.

The Results


The new website features a more colourful and welcoming design, with more relevant images and icons. The content is evenly spaced out and split into sections but compact enough to reduce the amount of scrolling needed. Furthermore, the current vacancies section has received a well-needed visual overhaul and the new dynamic content management system makes it easy to add new job postings. Accessibility has been improved across the site, with each page now optimised for screen readers and other tools.

Implementing the Recite Me plug-in has allowed users of all abilities to experience everything the site offers, including important advice and support. Moving forward, we also provided Wix training so that the client is now able to maintain the website and make changes in-house without the need for a developer.


“We are very proud of our new website, and we can see the impact on our general traffic. ”

~ Johanna, The Action Group's Communications Officer & Project Leader





                              The Action Group felt their current site was "very generic and did not represent us as an organisation". 




            The new design brings a splash of colour and friendliness to suit all ages and abilities - "it fully represents what we are".

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