Website, SEO and content
Oakridge
Support across website performance, event bookings, local information and social content, working closely with the club's team.
Ignition Arts needed a clearer website for its workshops and programmes. We worked with the team on a brighter design, more useful navigation and a consistent identity across the pages.
Ignition Arts began in 2020 to educate and inspire young people through drama and related support. Founder Darren had started the website in Wix, but needed more time and design support to bring the ideas together.
The existing site made it difficult to understand the different services and classes. The redesign needed to present that information clearly while keeping the business's energy and personality.
The homepage was divided into clearer sections, with each programme given its own page. This reduced competition for attention and made the available workshops easier to understand.
The new structure gave each service space for useful detail, with navigation that helped visitors find the relevant information.
The red and yellow from the logo were used to distinguish the relevant age groups. Changing the background from black to white improved readability, while consistent fonts and colours connected the pages.
Workshop photos and a Meet the Team section introduced the people behind the business. Teachers' testimonials were also given clearer places across the site.
The finished website was brighter, more coherent and easier to navigate. Darren could present the programmes with a consistent design, rather than a collection of pages that felt unrelated.
"I am very happy with the website and its new design!"
Darren, Ignition Arts Director
Website structure and content organisation
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