LoudLocal | HiFix Website Case Study

HiFix

HiFix is a high-end audio company established in 1990. They have really embraced change and have been agile in order to grow their business. With the age and size of the business, the e-commerce offering can get complicated, particularly when it comes to the website. A key area of concern they identified was their home page, which was confusing website visitors and often resulted in the loss of sales. So they approached us to see if we could help with creating a new homepage with User Experience and User Interface in mind (UX and UI). Find out more about our SEO strategy for HiFix here.

The Process

HiFix wanted us to work on updating their website's home page. To start this process we first researched their competitors' websites. From this research we were able to highlight elements that worked well and which could be used to benefit HiFix's site as well as what areas we could improve on.

We decided to go with a block system to display various offers, discounts and new additions to the site. This allows key information to be easily displayed to users.

We streamlined the product category list to make it less confusing for customers and improve the user experience.

We also added a section to display their trust signals, encouraging potential clients to shop with HiFix. We analysed which brands on the site were most popular so we could create easy to access links to their areas of the site.

We then added a Google Maps widget towards the bottom of the new home page to show users HiFix's physical location. A CTA (call to action) to book a demonstration was also added to make this as easy as possible for users and get more clients in store.

In this proposed design we wanted a balance of enough detailed information whilst prioritising ease of use. To do this we ensured the page wasn't too long to prevent users having to excessively scroll. We also adjusted the width of the page to better match the header and footer, and ensured the whole page is responsive when switching between mobile and desktop views.

The Results

HiFix were very happy with the proposed design and implemented it soon after.

The new system now allows the home page to be updated regularly with the latest sales and products they choose to showcase.

Compared to the previous homepage this design feels more modern and up to date. The old site was quite busy and cluttered making it difficult for users to navigate, whereas now it's much cleaner with easy to find defined sections.

Before:

After: