<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=253678336615727&amp;ev=PageView&amp;noscript=1"> Skip to content
LoudLocal Logo - LightLoudLocal colour logo
BOOK A CALL
HiFix logo

Case study Hi Fi Excellence

HiFix wanted to develop its Facebook advertising, but already had a knowledgeable marketer in house. Practical training gave the business a way to build that capability within its own team.

The brief

Luke managed marketing and technical work for HiFix, a specialist audio retailer. The business wanted to reach customers through Facebook, but wasn't sure how to build relevant audiences for its products.

The initial conversation showed that Luke had the digital knowledge to manage more of the work himself. Training was a better fit than asking HiFix to hand over the account.

Why training made sense

Our recommendation was based on the support the business needed. Giving Luke a better understanding of the platform would let him create and manage campaigns in house, with more control over the work.

We agreed 18 hours of training over two months, focused on Facebook Ads Manager, Meta Business Suite and the related business tools used for the project.

What the training covered

The sessions began with the available tools, then moved into building and managing relevant audiences. Luke learned how to shape ad content around those audiences and review campaign performance.

The work was practical, with the detail connected to HiFix's products and the customers it wanted to reach.

The results

Following the training, HiFix ran a Facebook campaign that generated more than £22,555 in reported sales from £1,300 in advertising spend, in just under three months.

The lasting benefit was the knowledge Luke could use to manage the work himself. It is a good example of why training can be the right answer when a business already has capable people in house.

Lign graph for amount spent and conversion values for Hifix social media campaign for case study

Services and industry

Digital marketing trainingPaid social advertisingRetail & Ecommerce

Build your team's confidence

DISCUSS YOUR TRAINING

Our Latest Case Studies

Website, SEO and content

Oakridge

Support across website performance, event bookings, local information and social content, working closely with the club's team.

Website design and local SEO

Bronx Boxing

Website and membership support for the launch of Bronx Boxing, with testing ahead of a major increase in attention.

Branding and website design

For the Love of Pies

A logo, brand identity and Wix Studio website that bring Ann and Phil's business to life, with a practical way to share market dates.

Website design

Head Hair and Beauty

A focused refresh of a salon's website, with clearer contact details, a more useful homepage and an easier-to-read price list.

VIEW ALL CASE STUDIES

From the Knowledge Hub

Practical advice and ideas to help you make more of your website and digital marketing.

VISIT THE KNOWLEDGE HUB