Case Study: HiFix
"Loudlocal are a great team who work closely with you and work towards your goals to achieve better results in a relatively short time."
~ Luke, Online & Website Manager
Before HiFix came to us they hadn't received any SEO support for several years which had caused a huge drop in performance. The aim for HiFix was to appear more prominently for search terms, including hifi as well as specific product terms from manufacturers. To achieve this we delivered a strategy to encompass both technical and local SEO as they have several physical locations, and agreed on a plan of action to see how we could best support them moving forward.
We began by carrying out a site audit to look at the technical aspects of SEO and overall site health. Due to the site having so many pages including a lot of old and now unused pages, there were 1000’s of errors and issues that needed to be slowly worked through. This has become a continuous task of revisiting the site audit monthly to fix any issues. Once the initial site audit was completed we then conducted in depth keyword analysis to find the highest performing keywords to do with HiFix.
HiFix did previously post regular blog articles however in the months before we got on board these had become more sporadic and pretty much stopped completely. This meant one of the main priorities for us was getting a content plan in place. The plan involved dividing up blogs so some would be written by our team and some by HiFix, we would then optimise the blogs so they could publish them on the site. Once the articles were live we would then go back and optimise things such as meta description, meta title and alt text of images post publish. HiFix would then work on making social tiles for each of the blog posts in order to help boost SEO as Google factors in social signals for site rankings. To go along with the new content, we also revamped their categories and tags on the blogs, allowing users to navigate more easily through all the different blogs as the old system was extremely outdated.
The next step was to start working on optimising the category pages, an key area they wanted to improve their rankings for. This involved adding more written content on all the pages which were specifically based around the keywords we had researched. Along with this we also optimised a lot of the brand pages on the site, by adding more content, conducting further keyword research analysis as well as optimising meta tiles, descriptions and alt text. We also sent out multiple email campaigns to advertise some of the sales they were having either on specific products or time sensitive events such as the Spring or Christmas sales.
We added updated scheme markup on both their home and contact us pages, as although there was already schema markup it was very outdated. We also set up a monthly report, to show all of their online visibility as well as all the keywords they were currently ranking for and how their positions had changed, allowing them to easily see exactly what was going on with the site.
This shows HiFix's position compared with their competitors.
The graph is from when we started working on their SEO to date, where HiFix is now ranking top compared with its competitors. This is a great example of how continuous SEO and our great knowledge of how to improve SEO can really show a return for our clients.