Stock information
Stock alerts helped the team manage availability, while customers could register interest in out-of-stock products.
Case study Equilibrium Lifestyle
Equilibrium Lifestyle needed a separate identity and online store for its handmade wellbeing products. Our work brought together the brand, website and practical tools for managing the business.
The brief
The products had previously been listed on the website of sister business Life Equilibrium. The new store needed to give them a home of their own, while keeping a connection between the brands.
Founder Nadine wanted a calm look and a clear focus on the business's approach to materials and sustainability. Having worked together on the earlier website, we already understood the business's thinking.
Developing the brand
The identity used related imagery with a different colour palette, so each business could be recognised without losing the link between them. The work included a logo, icons and a consistent design approach.
Regular face-to-face meetings gave us time to discuss the details with the client. That understanding helped shape the website content around the handmade products and the values behind them.
Building the online store
For this project, WordPress and WooCommerce offered the customisation the business needed. Elementor was used for the page design, with products added and organised into suitable categories.
The store was reviewed across mobile and tablet layouts, alongside content and image improvements for search. The recommendation was specific to this build, rather than a suggestion that every Wix store needs to move.
Practical features for the business
Checkout and follow-up
Mailchimp was connected for abandoned-cart reminders, alongside the store's payment arrangements. The project also included Klarna and a range of shipping options.
Social and charity connections
Pinterest was added alongside the business's current social channels. A separate custom-built integration supported its chosen charity, and the team discussed the requirements directly with the charity.
Packaging and marketing materials
The brand work extended beyond the website to packaging and promotional materials. The client wanted the materials to reflect the business's values, with recycled and recyclable cardboard and water-based glue used for the packaging described in the project.
Supplier recommendations helped the team find suitable printing and packaging options.
The outcome
Equilibrium Lifestyle gained a distinct brand and a working ecommerce website, with a calmer design and practical store-management features. The project reporting showed a monumental 1,492% increase in organic search traffic after launch and a Lighthouse performance score (Google PageSpeed Insights) of 93.
"It has been a fantastic journey, and a huge pleasure to work with you."
Nadine, founder of Equilibrium Lifestyle
Retain approved original reporting for the organic-search and Lighthouse results where useful.
Services and industry
Project images
Photographs, designs and examples from this project. Select an image to view it in more detail.
.png)
%20(1).png?width=1080&height=1080&name=mockup%20template%20(2)%20(1).png)
%20with%20how%20well%20it%E2%80%99s%20built%20for%20optimal%20performance.%20This%20gr%20(24).png?width=755&height=424&name=Info%20youll%20need%20to%20reword%20for%20explaining%20the%20grade%20how%20fast%20your%20page%20performs%20(in%20terms%20of%20loading%2c%20interactivity%2c%20and%20visual%20stability)%20with%20how%20well%20it%E2%80%99s%20built%20for%20optimal%20performance.%20This%20gr%20(24).png)
%20(1).png)
.png?width=655&height=433&name=Copy%20of%20FTLOP%20resized%20(1).png)
Our Latest Case Studies
.webp?width=755&height=504&name=Oakridge%20Golf%20Club%20Green%20(1).webp)
Website, SEO and content
Oakridge
Support across website performance, event bookings, local information and social content, working closely with the club's team.
View case study →
Website design and local SEO
Bronx Boxing
Website and membership support for the launch of Bronx Boxing, with testing ahead of a major increase in attention.
View case study →.jpg?width=800&height=450&name=PXL_20230909_155859233%20(1).jpg)
Branding and website design
For the Love of Pies
A logo, brand identity and Wix Studio website that bring Ann and Phil's business to life, with a practical way to share market dates.
View case study →.webp?width=823&height=780&name=46a903_dd7878ed562e44ecbd79cb29b9767589~mv2%20(1).webp)
Website design
Head Hair and Beauty
A focused refresh of a salon's website, with clearer contact details, a more useful homepage and an easier-to-read price list.
View case study →From the Knowledge Hub
Practical advice and ideas to help you make more of your website and digital marketing.
Tell us about your business
Share what you want to achieve and where you need a hand. We’ll contact you to talk through the options, without pressure to choose a service before you understand it.