LoudLocal | Equilibrium Lifestyle Case Study

The Story Of Equilibrium Lifestyle

Founded by Nadine Hummert, Equilibrium Lifestyle sells hand-made lifestyle products such as meditation cushions and relaxation eye pillows. Nadine got in touch with LoudLocal to help her with creating the Equilibrium Lifestyle brand and a website for her products.

The Brief

Nadine had previously been listing her products on her other business’ website, Life Equilibrium. To avoid confusion and give her products their own home, she asked us to create a new e-commerce website to showcase and sell her products and develop the Equilibrium Lifestyle brand. It was important that the site must have a relaxing theme and focus on the sustainable aspect of the business.

Why Equilibrium Lifestyle Chose LoudLocal

Nadine chose to work with us as we had previously provided support on her other website. Being familiar with her mission and values, Nadine believed we were the best choice to realise her vision.

The Process

We began the process by establishing the brand identity of Equilibrium Lifestyle. It needed to be linked to Life Equilibrium (Nadine's previous website) but still with its own identity, so we decided to use similar imagery but switch up the colour scheme.

Nadine found Wix quite restrictive when creating her original site, so for the new build we used Wordpress which allowed for more
customisation.

We used Elementor and Woocommerce to set up a fully functional product store, with multiple shipping options and integration with Klarna & Pinterest. We also added and categorised products. Multiple graphical elements were designed to further enhance the site and brand.

The site was also optimised for mobile/tablet views as well as content and images optimised for search engines.