If you’re a tradesperson, you already know how competitive it is out there. Whether you’re a plumber, electrician, builder, or landscaper, chances are your next customer is searching online before they pick up the phone. The problem? If your business isn’t showing up on Google, those calls are going to your competitors instead.
That’s where SEO for trades comes in. Done right, it helps your trade business appear higher in search results, puts you in front of more local customers, and brings in steady enquiries without relying on word of mouth alone. This guide breaks down exactly how SEO works and gives you practical steps to start winning more work online.