Google reviews aren’t just nice to have - they’re essential for small businesses in 2025. They influence how customers find you, judge you, and decide whether to spend their money with your business. When someone needs a plumber, electrician, or builder, they’ll check Google first. That means that your reviews are the first thing they see - even before visiting your website.
A strong rating with recent, genuine customer reviews immediately sets you apart. Customers want to see that your business is active and trusted now. Stale reviews from years ago don’t help, and Google prioritises businesses that show fresh, ongoing activity. Reviews also boost visibility. Google looks at the number of star ratings, the quality, and how frequently they’re left. More genuine reviews increase your chances of appearing in the local Google Maps “map pack” - the top three results in local search rankings that dominate local visibility.
Beyond search, reviews act as social proof. People trust what other customers say. Positive reviews give new customers confidence and make them more likely to choose your business. A lack of reviews or bad reviews can turn people away before you even have a chance to speak to them.
This guide breaks down everything you need to know to get more Google reviews, from setting up your Google Business Profile correctly to asking for reviews, collecting feedback efficiently, responding effectively, and using the right tools to grow your reputation. Whether you’re a brick-and-mortar business or running online, these actionable tips will help you build consumer trust, boost visibility, and drive more enquiries in 2025.