Running multiple microsites that compete for the same search keywords? Consolidating your domains into one master website stops keyword cannibalisation and pools your domain authority. Here is our step-by-step SEO guide to merging sites safely without losing rankings or traffic.
We recently worked on a large project with a client who previously had numerous microsites, one for each town they operated in. The logic behind creating the sites was to have a local website for each area.
Unfortunately, this approach fragmented their traffic and confused their customers. It also led to keyword cannibalisation, where their own microsites actively competed against each other for the same search terms, pushing both websites further down the results page on Google and Bing.
So, the client decided to create a single website with all locations in one place and turn off the multiple microsites.
But this opportunity also presented a major concern: many of those microsites had managed to rank quite prominently over the years. Some maintained healthy positions on Google for search terms highly relevant to the business. Surely switching them off would result in losing those hard-earned rankings?
Not necessarily.
Through careful planning of 1:1 redirects, proper search engine notifications, and post-launch health monitoring, we helped our client merge their microsites into one central hub with minimal loss in search equity. In fact, this particular client experienced no launch downtime, a seamless transfer of authority, and ultimately saw a 12% increase in organic traffic compared to the same period in 2025, proving that combining your domain authority actually creates a far stronger home for your business online.
If you are currently managing multiple microsites, regional domains, or sub-brand pages and plan to migrate to a single domain, this step-by-step guide will walk you through the exact actions you need to take.
Merging multiple microsites into a single, unified website can feel daunting, but it is one of the best investments you can make in your business's online presence.
By taking a complete inventory of what you own, setting up 1:1 address forwards, notifying Google and Bing through their official tools, and monitoring your progress, you protect your hard-earned search equity while building a much stronger home for your customers.
If you are planning to merge your websites or update your domain setup and want to keep your search visibility protected, drop the team at LoudLocal a message. We are always here to help with our specialist SEO services!