Nurturing Local Growth through SEO

One of LoudLocal's local marketing and seo client's opening graphic to the homepage of their website.

Industry

Health and Wellbeing

Challenge

Muladhara Doula, a service offering yoga and postpartum doula care across Edinburgh, Glasgow, and South Scotland, aimed to increase local enquiries through website SEO. While Stephania had a self-built Wix website, she required expert assistance to optimise her content for local search terms and improve her ranking within her service areas.

Results

Loudlocal established and optimised Muladhara Doula's Google Business Profile and implemented on-page SEO optimisations, including copywriting enhancements with SEO-rich service descriptions and an expanded bio, as well as content optimisation with targeted local keywords. Resulting in increased local visibility and enhanced website content that improved the potential for connecting with pregnant women seeking their services.

Key Service Utilised

Local Marketing, SEO Optimisation

www.mindrelations.com/

77%

Increase in unique visitors

71%

Increase in Contact Page Visits

Priya please fill out

Viva

Owner of Mind Relations

The Brief

Muladhara Doula is a compassionate service supporting pregnant women with yoga and postpartum doula care across Edinburgh, Glasgow, and South Scotland. Stephania sought to increase local enquiries from her website (her core marketing platform). While she had a self-built Wix website, she needed expert SEO help to optimise her website's content for local search terms and relevant keywords to improve her ranking within the chosen and accessible service areas.

The focus was on on-page and off-page content optimisation and setting up a strong Google Business Profile.

The Process

Phase 1

Google Business Profile Setup

We established and optimised a Google Business Profile to enhance local visibility in search results and on Google Maps. This included accurate business information, service areas, and initial content, linking to the website, which would set the foundational pillar of success.

screenshot of Muladhara Doula's google business profile and glowing 5 star reviews.

Phase 2

On-Page SEO Optimisations

We analysed Muladhara Doula's existing Wix website to identify areas for SEO improvement, focusing on content, structure, and local keyword opportunities. We implemented key changes directly within the Wix editor, including:

Copywriting Enhancements: Adding new, SEO-rich sections to the homepage detailing each service with clear introductions and expanding the personal bio to build trust and local connection.
Content Optimisation: Refining existing content across key pages (like the contact page and homepage) with targeted local keywords relevant to Edinburgh, Glasgow, and South Scotland.
Technical SEO Basics: Compressing images and optimising alt text for better performance and search engine understanding. Completing the Wix SEO setup checklist to ensure foundational elements were correctly configured.

Optimised content on their SEO optimised page for local search terms.

The Results

A display of Muladhara Doula's optimised content on their website on multiple devices.

By focusing on targeted local SEO strategies within a defined timeframe, Muladhara Doula experienced tangible improvements in their local online presence:

Increased Local Visibility: Optimising content with local keywords and setting up the Google Business Profile improved their chances of appearing in relevant local searches within Edinburgh, Glasgow, and South Scotland.
Enhanced Website Content: The rewritten and added content provided more comprehensive information for potential clients while also being optimised for search engines.

This targeted local SEO effort laid a stronger foundation for Muladhara Doula to connect with more pregnant women seeking their yoga and postpartum care services within South Scotland.